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The Consumer & Retail industry is a highly competitive global marketplace. Companies in the industry need to deliver the right high quality products to market, at the right time and at the right price while maintaining profit margins.
The customer is the key role in the Consumer Goods industry. Companies must know what the market wants, able to rapidly change the products and business processes to adapt to the latest trend. What we know as “The Brand” is changing, in that there is now a complete mix of brand owner and private label products that are in a constant battle for the consumers' attention. This market fragmentation drives exponential increase in product variants, resulting in much more complex product portfolio and life cycle management. Increasingly stringent government regulations require complex business processes and traceability procedures to be implemented. Facing shorter product life cycle and shrinking profit margins, progressive Consumer Goods manufacturers are relying on Product Lifecycle Management solutions to address these challenges. Thanks to PLM, companies have higher chances of market success by effectively managing thrusts coming from the market that impact creative, planning and supply processes.
Consumer & Retail Reference Case: TUI Nordic