Increasing the Speed of Innovation

October 06, 2015

Uber, Airbnb and Internet of Things were on the tip of just about everyone’s tongue at TechniaTranscat's 2015 PLM Innovation Forum. Many speakers spoke of innovation made possible by digitalization. It was a sign of the times.

The conference hall in Fotografiska, Stockholm's Museum of Photography, was packed with close to 300 customers and other industry representatives in a friendly atmosphere. Presentations were given many rounds of spontaneous applauses and elicited much laughter.

Here are excerpts from some of the speakers:

Loads of Activity but Little Output

Andy Kalambi, CEO at Dassault Systèmes ENOVIA Corporation, said that while innovation is thriving in small and medium-sized companies, many big companies are swamped by internal processes. 

"People are busy and working hard, but the proliferation of products, product lines and management issues are creating complexities of astronomical proportions."

A murmur went through the audience when Kalambi said that a large company told him that more than 30% of their time was spent on non-value activities and only 3% went into value creation for which customers were prepared to pay. 

Leijonborg Asked the King for Help

Lars Leijonborg, a former Swedish minister and former head of the liberal party, said politicians need to be more innovative and daring to achieve their goals. A positive example, he said, was ESS, the multi-billion dollar "huge underground microscope for materials research" being built in southern Sweden. Many countries vied to host the prestigious scientific project. Sweden won by proposing to have the site close to another country (Denmark), by rallying support from researchers around the world, and by spicing up presentations with royal splendor from Swedish King Carl XVI Gustaf.

Search Time Dramatically Reduced 

Gudrun Straand, project engineer at Kongsberg Defence and Aerospace, said tests of the Model Based Systems Engineering showed that search times were cut by 50%. 

"In our traditional archive system, you need to navigate through several layers before you reach a relevant document. You also have to search in the document. The model-based structure provides a more intuitive interface, the user has to click fewer links, and the results provide precise links to information within the documents."

Nobody on Stage 

Eker Design has a small staff of around 30 people, but they assist well-known companies such as Koenigsegg and Texas Instruments with complex design projects.

The stage was empty during CEO Bård Eker's presentation which was heard through loudspeakers. Was he speaking from his HQ in Norway?

"What we see is that innovation doesn't really happen in the big companies, but in the small ones. However, the big have systems and ways to work. We believe in combining the small and the big." he said. 

At the end of the presentation, Eker unexpectedly appeared from behind the audience, smiling.

The Most Acrobatic Presentation

Carl Berube, a CAD application specialist at Parker Hannifin, a global company specializing in motion and control technologies, drew laughter and applause when he started his on-stage presentation by posing in different yoga positions. He said he did it because he was nervous about doing a presentation.

Parker Hannifin has thousands of ENOVIA licenses worldwide and several of TechniaTranscat's Value Components modules. Berube, using his own division with a staff of 150 as an example, estimated that the modules had saved them about 80 days in just six months and reduced paper usage by 50% simply by eliminating emails being sent back and forth.

Overwhelmed by Excel Documents

Magnus Sigurd, Business Development Director at Jula, a multi-billion kronor Swedish do-it-yourself retailer, said moving from complicated documentation procedures in Excel to PLM was "absolutely necessary" for company growth. "We were overwhelmed by Excel documents." Jula has almost 14,000 products and thousands of specific product details for international markets.

Innovation will Create Jobs

Anna Felländer, Chief Economist at Swedbank, one of Sweden's biggest banks, said digitalization and automation are making many jobs redundant. But “in a positive future scenario jobs can be replaced by innovation, new business models and an economy in which more and more people will be self-employed."

Read more about Anna Felländer in the blog post Economist's Recipe for the Future: More Innovation and New Regulations.

IoT is Key to Change

Laurent Couillard, CEO of OptimData, his joint venture with TechniaTranscat, said that the key to success for future industries is the ability to capture data from machines and reveal the value of that data.

OptimData focuses on designing and building innovative industrial applications based on the internet of things (IoT). 

"There is so much to gain. We are still at an early stage, but gradually we will begin to have a better understanding of how to interpret and make use of Big Data."

Read more about OptimData at

Feel free to share
LinkedInLinkedin TwitterTwitter FacebookFacebook EmailMail
comments powered by Disqus