The Future of CATIA – an interview with Frédéric Martin from Dassault Systèmes

February 11, 2015

By offering the ability to imagine and shape a model of any product in the context of product behavior, CATIA 3DEXPERIENCE boosts the capacity for innovation in companies of all sizes across many industries. To find out more how the future of CATIA will look like, the CEO of TechniaTranscat (previously Technia), Jonas Gejer had a dialogue recently with Frédéric Martin, CATIA Sales Director at Dassault Systèmes. Jonas even challenged Frédéric to give some insights of the coming release. Did he succeed? Soon you will find out.


Jonas Gejer: What major trends do you see in innovation and product design currently?

Frédéric Martin: The first one is the cloud. We have delivered the first cloud based collaborative engineering platform to invent the future of 3D with AKKA Technologies [a European engineering and technology consultancy group]. With this new collaborative platform, we can support the connected vehicle development, as well as the cloud based collaboration across German and French sites. Secondly, we see customers in engine design entering in the age of experience, for example Google Car, who like a few other OEMs are adopting the CATIA 3DEXPERIENCE too. The third major trend, that has emerged, is CATIA Systems. First with electrical, from two dimensional to 3D design, and this is clearly the fastest growing segment in EMEA and in the Nordics, we have a lot of new customers like Saab Aerospace and Volvo Cars. A part of CATIA Systems is the Systems Engineering with new adoption, in electronic, electrical architecture and functional modelling as implemented by Technia [TechniaTranscat] at Kongsberg Defence & Aerospace.

JG: How do you see the adoption and maturity of PLM within Nordic companies?

FM: Today, a lot of Nordic companies are worldwide leaders in many industries. They have the leading edge in innovation and product development. The impact they get from PLM is very positive also for their supply chain, and enables the suppliers to meet the same standards. Many companies of different sizes and sectors use solutions that enable them to design and simulate experience to most products. Now, we see a great potential with the 3DEXPERIENCE, placing consumers into the participative product development, from design to recycling. The 3DEXPERIENCE will be the catalyst for innovation and brings value for the end-users.

JG: What are the top 3 requests you hear from your CATIA end customers when travelling around the world?

FM: I can say that at business level, at the C-level, the question is how you can help us to define the 5-10 years vision for supporting Innovation management. And in such case we propose to perform a business value assessment where we will identify and address the business challenges, together with Technia [TechniaTranscat] for example. At the engineering department level, the questions are more about how we can help them to be more productive. Say for example, they have to gain 5-10 percent per year, then we can propose to perform a productivity assessment based on interviews with key users of CATIA. For the IT department, the request is more like how can we protect our investment in CATIA V5. Then we will remind people that V5-6 (the new CATIA V5 name) will be supported until 2025 and beyond, and we will continue to deliver new functionalities in V5-6 future releases.

JG: What breakthrough capabilities will be released in 2015? 

FM: You challenge me here… (Frédéric is laughing), you know that I cannot discuss this information. But what I can tell is that we are expecting breakthrough capabilities in mechanical systems, breakthrough in digital mockup and large assembly management. For systems engineering we are expecting breakthrough in requirement and logical function. You will hear more soon.  

JG: What measurable efficiency gains are possible when customers are moving from V5 to 3DEXPERIENCE?

FM: In general, we can say that CATIA 3DEXPERIENCE accelerates the engineering process from 30 to 50%, so this is a huge gain. We have collected some facts from the first CATIA 3DEXPERIENCE adoptions. For example, designing is faster. To develop a model is from 7 to 10 times faster, the geometrical modeler is 25% faster, and the performance is increased up to 35%. We consider that the engineering time is reduced by 30%, as a result of search time used for looking for the common parts instead of designing from scratch.

JG: What is the future of CATIA? Will CATIA be totally cloud based in the future?

FM: I would like to remind first that we are protecting customers’ investments in V5 and delivering new capabilities in V5-6, even if some new capabilities are available only with CATIA 3DEXPERIENCE based on V6 architecture. The cloud will clearly be the future of CATIA in the coming years for small and medium sized businesses. There will still be the possibility to have CATIA either on premise or in the cloud.

JG: TechniaTranscat serves a lot of fashion clients, will we be able to use CATIA there in the future? For the 3D design of a pair of trousers or a skirt?

FM: Yes, I think so. CATIA will be the engine of 3DEXPERIENCE industry solutions, it will be used in more industries than now. The processes and the roles you see in the design segment will be powered by CATIA. 3D content will be instrumental in all industries to leverage the potential of selling over the internet. The shopping experience on the web needs to be as immersive and of high quality.

JG: If you think about teenagers of today, how will they approach the tool sets when they start working in the industry?

FM: As we see today, the younger generation is looking for more intuitive solutions, they clearly expect that the solutions should do the job for them. They will spend a lot of their time on creativity, on social innovation rather than purely in designing the features and functions.

JG: How do you see the partnership with TechniaTranscat and what can we achieve together? 

FM: I have a lot of respect for Technia [TechniaTranscat], what you are doing and have done. I consider Technia [TechniaTranscat] as an exceptional partner with great relationship with Dassault Systèmes. We both share the same values and have the same dedication for customer success. We both know that we need to focus on customers’ challenges, and we both are committed to exceed the customers’ expectations. It is a great benefit for the customers to have a local actor on the market. Together we can now expand beyond the traditional core industries, into for example energy, consumer packaged goods, life science and construction.

JG: Last but not least I challenge you in fishing next time you visit Sweden, can you provide a picture of your latest catch?

FM: Sure! And thanks for a nice chat. Looking forward to meet you in Sweden!


frederic martin and jonas gejer fishing

Frédéric Martin (to the left) and Jonas Gejer (to the right) are both very passionate about CATIA - and fishing!

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About: Frédéric Martin

Currently CATIA Sales Director for Europe, Middle East and Russia. He is celebrating his 10th anniversary at Dassault Systèmes.

Blog: Interview with Frédéric Martin

CATIA 3DEXPERIENCE and Trends in Design and Manufacturing